SEARCH
Results categorised as Advertising
12 Feb 2024
|
Ella Sagar
The TV audience measurement body has chosen BVA BDRC to carry out a study to help shape the future of CFlight.
12 Feb 2024
|
Ella Sagar
The Media Leader has compiled predictions for the year from 11 industry leaders at The Year Ahead 2024.
12 Feb 2024
|
The Media Leader Staff
What do senior industry professionals really think of what they heard from the politicians and what will likely happen next?
09 Feb 2024
|
Ella Sagar
They show the ability a media channel has to change perception about a brand, otherwise known as signal strength, according to Richard Kirk, EssenceMediacom's joint strategy officer.
09 Feb 2024
|
Ella Sagar
What does Disney's investment in the Fortnite maker mean for the two companies and for advertisers?
09 Feb 2024
|
Audrey Danthony
Super Bowl advertising generates a huge amount of energy that results in high emissions. Here are seven ways that brands can reduce the carbon cost of their campaigns.
08 Feb 2024
|
Ella Sagar & Jack Benjamin
The publisher plans to launch two entertainment podcast series as part of its commitment to attract new audiences on audio and video platforms.
08 Feb 2024
|
Maria Iu
The measurement company announced the global roll-out of Nielsen One in October 2023.
08 Feb 2024
|
Omar Oakes
Norlys, Denmark's largest integrated energy and telecommunications provider, has gone live with EPG Correction Distillery for its 500,000 customers.
08 Feb 2024
|
Omar Oakes
'You'll never win by doing the same thing with less money,' argues Bountiful Cow CEO as less than a quarter of IPA case studies found to meet "relative advantage" criteria.
Data Snapshot
Find out more about the UK's most comprehensive aggregator of media data.
Arrange a demoAdvertisement
The Media Leader bulletins
More infoReceive weekly round-ups of the latest comment, opinion and media news, direct to your inbox.
Featured Video
The Media Leaders Awards 2021: Highlights
Latest Data Analysis
Display
TV
Audio
Consumer