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Results categorised as Advertising
04 Mar 2024
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Omar Oakes
The three-year cycle of pitch explosions could be broken in 2024 as advertisers appear to be more "introspective" about what they need, writes the editor.
04 Mar 2024
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Ella Sagar
Sale of its 50% stake could allow ITV to explore more licensing opportunities.
04 Mar 2024
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Ella Sagar
Rachel Forde and Marco Bertozzi, co-founders of consultants' collective The Zoo.London, join Ella Sagar to talk about founding a company, misconceptions about consultancy and the senior brain drain in media.
04 Mar 2024
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Omar Oakes
Origin, the cross-media measurement solution managed by trade body Isba, will have received £52m in funding by the end of this year.
01 Mar 2024
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Matt Bourn and Seb Munden
A new book, Sustainable Advertising, looks at how brands and agencies can help create a better future for all. Its authors discuss some action points.
01 Mar 2024
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Ella Sagar
UK overall media inflation is expected to increase from 0.9% last year, according to a new report.
01 Mar 2024
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The Media Leader Staff
The Media Leader Podcast: Is Pinterest little more than a social media platform for mothers who like arts and crafts?
01 Mar 2024
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Maria Iu
With Freely launching in the coming months, The Media Leader asks the industry what this means for advertisers.
29 Feb 2024
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Ella Sagar
The trade body has published its first set of standards for retail media advertising metrics and is inviting industry feedback.
29 Feb 2024
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The Media Leader Staff
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