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Results written by Raymond Snoddy
29 Feb 2012
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Raymond Snoddy
Raymond Snoddy says despite the relentless rise of social media what comes through loud and clear is the importance, and at least for now, the continuing dominance, of print at the heart of the brand...
22 Feb 2012
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Raymond Snoddy
Raymond Snoddy says the instinctive Murdoch has chosen the lowest point in morale at The Sun, amid loose talk of the need for a second closure because of illegality, to provide the biggest boost of confidence of all...
15 Feb 2012
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Raymond Snoddy
Raymond Snoddy says the very least the marketing community can do is realise where self-interest lies and stand more vociferously behind The Sun... and its three million daily sales and the £200 million a year advertising revenue it attracts...
08 Feb 2012
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Raymond Snoddy
Raymond Snoddy says whatever the outcome of Leveson, the debate will continue forever over what is fair, what is reasonable, and what is in the public interest and what is not...
01 Feb 2012
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Raymond Snoddy
Raymond Snoddy comments on the latest financial results from BSkyB but asks us to listen out for what is not said - a lack of comment on the future potential of 3D TV. Additionally, the lack of communication from YouView on a confirmed launch date has given rivals (especially Sky) a long time to plan rival complimentary products...
25 Jan 2012
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Raymond Snoddy
Ahead of Lord Patten's keynote address at the Oxford Media Convention today, Raymond Snoddy says to try and cut £15 million off the [BBC local radio] budget and get rid of 280 people is simply unsustainable as a piece of politics...
18 Jan 2012
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Raymond Snoddy
Raymond Snoddy says year after year Deloitte has taken the unfashionable course of highlighting the enduring power of network television while at the same time emphasising the wonders of modern technology. Until now at least they have not been embarrassed by their forecasts...
11 Jan 2012
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Raymond Snoddy
Raymond Snoddy: 'The Editors', both present and former, turned out to be a motley lot with no coherent view, either of the world or media regulation, at the Leveson inquiry this week. But, fear not, help is at hand - bring on the politicians...
04 Jan 2012
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Raymond Snoddy
Raymond Snoddy looks at the year ahead - predicting that Rupert Murdoch will be humble, having stumbled across the concept for the first time in 2011; that he will not be on Twitter beyond Easter but that he will launch a Sun on Sunday this year; that the iPad will head towards the mainstream, with or without Premier League Rights; and that yet again the vast majority of newspapers will stubbornly refuse to die...
21 Dec 2011
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Raymond Snoddy
Raymond Snoddy looks back at the events of 2011 - maybe not a total Bah Humbug year but we hope for much better in 2012...
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