ARCHIVE ▸ STUART CORKE
12 Dec 2011
MediaTel Group's 'First party data - the publisher's black gold?' event - held at the Haymarket Hotel on Wednesday - produced many views and exposed a number of market tensions. Potentially a clearer view of the future emerged from the discussions.
08 Dec 2011
Let's not all laugh at the exit of the two Manchester clubs from the UEFA Champions League this week. When there are losers there are also winners. Think of Channel 5's opportunity to increase advertising revenue with increased audiences on a Thursday night when the two clubs play in the Europa League.
08 Dec 2011
Andrew Bradford, VP Client Consulting at Nielsen, kicked off the MediaTel event with a scene setter that helped us all understand the current state of play and how the opportunity around first party data could play out.
08 Dec 2011
The media industry is not helping itself and is in danger of destroying value.
22 Nov 2011
The first ever UK product placement communication effectiveness research has just been released. Taking a sample of recent placements in UK dramas this unique process shows that advertisers frequently achieve as much value from the overseas export versions of the programme as they have received from the original UK transmission.
15 Nov 2011
ITV Family net advertising revenues (NAR) grew 1% in Q3 and marginally ahead of BoAML forecast.
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