ARCHIVE ▸ SIMON ANDREWS
06 Sep 2013
Simon Andrews, founder of Addictive!, this week looks at the lengths consumers are now going to to hide from advertisers online as data and privacy top news agendas the world over.
30 Aug 2013
This week Simon Andrews, founder of Addictive!, takes a look at how companies are using mobile money and whether ratings driven broadcasters can really compete with subscriber funded channels...
23 Aug 2013
This week Simon Andrews, founder of Addictive!, examines the evolution of TV and video - looking at the new thinking and experimentation being driven by the proliferation of new devices and consumer behaviours.
16 Aug 2013
After spending the week in San Francisco, Simon Andrews, founder of Addictive!, takes a look at the differences in technology and ways of thinking between the US's West Coast and the UK, and says that we should really import more Big Picture thinking over here.
09 Aug 2013
Few people are getting mobile ads right, but Facebook is bucking the trend says Addictive!'s Simon Andrews. Their new results showed a fantastic performance - $656m in mobile ad revenue - up from virtually nothing a year ago. Why this success?
12 Jul 2013
Is Google Now a glimpse at the future of mobile? And although there's been very little buzz around it, is iOS7 Beacons going to prove a big deal? Simon Andrews thinks so as gives us our latest Mobile Fix...
05 Jul 2013
In this week's Mobile Fix, Addictive! founder Simon Andrews talks about the gradual merging of new and old TV, and explains why clever ways of using old technology can be just as interesting as the new 'in' thing...
28 Jun 2013
In his latest Mobile Fix, addictive! founder Simon Andrews talks mobile spend, his favourite winners (and losers) from Cannes, the development of newTV and online privacy.
21 Jun 2013
As Facebook announces Instagram's newest adoption - a potential 'killer' feature for advertisers across the globe - Simon Andrews, founder of Addictive!, takes a look at the rivalry between long and short video.
14 Jun 2013
This week, Simon Andrews takes a look at the key highlights from Apple's Worldwide Developers Conference and asks if all the criticism is starting to rattle the tech giant. Perhaps, Andrews argues - but we shouldn't bet against them not claiming their mojo back in the longer term...
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