ARCHIVE ▸ SAM HOWROYD
17 Sep 2009
Celebrity endorsement is still an effective marketing tool although consumer appetite for it is waning, according to new MEC MediaLab research.
17 Sep 2009
Andrew McGuinness, founding partner of Beattie McGuinness Bungay, has been named as the new chairman of the the Advertising Association.
17 Sep 2009
A survey from the Department of Culture Media and Sport has found that 65% of viewers support a small part of the licence fee being used to subsidise regional news on other channels.
16 Sep 2009
Total US broadcast television ad revenues were down 12.8% year on year in the second quarter of 2009, according to new research.
16 Sep 2009
Digital satellite TV service Freesat has seen sales increase 50% over the summer, hitting 600,000 in total.
16 Sep 2009
Channel 4 has confirmed that chief executive Andy Duncan is to step down before the end of the year.
16 Sep 2009
News Corp chief executive Rupert Murdoch believes US advertising markets are "much better than they were four months ago".
16 Sep 2009
Online social network Facebook now has 300 million users globally and has become cash flow positive, according to co-founder Mark Zuckerberg.
16 Sep 2009
London's Magic 105.4 is relaunching its Mystery Voices competition with PayPal as the official sponsor.
15 Sep 2009
Titan Outdoor is launching a network of digital six-sheets at leading shopping centres across the UK.
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