Adwanted UK: The Media Leader

ARCHIVE ▸ SAM HOWROYD

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29 Jan 2010

Total mobile service revenues are predicted to exceed $1 trillion in 2013, despite a projected fall in voice revenues, according to the latest forecasts from Informa Telecoms & Media.

28 Jan 2010

December 2009 television viewing figures reveal a 0.6 percentage point fall for Five on December 2008.

28 Jan 2010

Award winning research looking at Channel 4's on-demand service has found that acceptance of VOD advertising on the service has risen, with 66% of viewers agreeing that it's worth watching ads if the content is free.

28 Jan 2010

Global IPTV homes are forecast to more than double to 70 million by the end of 2014, up from 26 million at the end of last year.

27 Jan 2010

The Radio Advertising Bureau has released new research into how offline media drives brand browsing online, which found that when listeners are exposed to radio advertising for a specific brand, they are 52% more likely to include that brand-name in their internet browsing.

26 Jan 2010

Orange is launching a new service called "Orange Shots", allowing brands to target customers via interactive SMS/MM advertising.

26 Jan 2010

Email is UK consumers' favourite marketing channel, according to a new study conducted by online market research company fast.MAP and the Direct Marketing Association.

26 Jan 2010

A new study from comScore has revealed that the US remains the largest search market worldwide, while Google Sites "retains a commanding position in the global search market".

25 Jan 2010

The BBC should sell its stake in commercial venture BBC Worldwide, according to a House of Lords report on the UK film and television industries.

25 Jan 2010

A new survey from Alterian has found that 66% of marketing professionals will be investing in social media marketing (SMM) in the next 12 months.

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