Adwanted UK: The Media Leader

ARCHIVE ▸ SAM HOWROYD

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30 Mar 2010

ITV1 and BBC One both saw their viewing shares fall according to the latest television viewing figures for February 2010.

30 Mar 2010

Consumers are increasingly using their PCs, mobiles and televisions at the same time, according to new mobile focused research from Yahoo!.

30 Mar 2010

Freeview officially launches its new HD service today, with Channel 4 HD joining ITV1 HD and the BBC HD channel on Freeview HD.

30 Mar 2010

Ellen Brush, managing director of Axon Publishing, has been elected the new chairwoman of the Association of Publishing Agencies (APA), which became independent of the PPA in January.

30 Mar 2010

It found that the share of smartphones as a proportion of overall device sales has increased to 29% for phone purchasers in the last six months, with 45% of respondents to a Nielsen survey indicating that their next device will be a smartphone.

29 Mar 2010

Ofcom has launched a consultation on television advertising rules governing whether public service broadcasters (PSBs) must sell all of their available advertising airtime.

29 Mar 2010

A US study by the The Network Advertising Initiative (NAI) has found that behaviourally targeted ads are more than twice as effective and valuable as non-targeted online ads.

29 Mar 2010

Carat has upgraded its UK and global adspend forecasts, predicting 2.9% growth in the UK this year, up from 1.4% forecast in October, with growth of 4.2% expected in 2011.

29 Mar 2010

A House of Lords committee has warned that a lack of understanding about the 2015 radio digital switchover could lead to a "major public reaction".

26 Mar 2010

A quarter of children aged 8-12 who use the internet at home say they have a profile on Facebook, Bebo or MySpace, despite these sites having a minimum user age of 13, according to new research from Ofcom.

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