Adwanted UK: The Media Leader

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28 Feb 2011

ITV1's This Morning has made history today - it is the first British programme to feature product placement following a £100,000 deal with Nescafé to promote a coffee machine.

25 Feb 2011

I consume a lot of media, fact. And it's not because I work in media, it's because my whole day revolves around all-things-media. I'm probably a perfect target for advertisers…

25 Feb 2011

The penultimate episode of Marchlands secured the peak-hour ratings with more than 5.7 million peak viewers last night.

25 Feb 2011

The latest NRS figures for January to December 2010 reflects a poor 12 months for the national newspaper market - with all titles, both Daily and Sunday, seeing their readerships decline compared to 2009's numbers.

24 Feb 2011

Apple has reportedly halved the minimum spend for its mobile advertising platform iAd from $1 million to $500,000.

24 Feb 2011

European markets saw growth in a number of key areas in the digital arena last year, including social networking, smartphones and mobile media usage, and connected media devices.

24 Feb 2011

ITV1's UEFA Champions League coverage scored a high of more than 6.3 million viewers last night.

23 Feb 2011

Over 200 million Facebook users now access the social network from a mobile device (around 40% of its total audience base). However, Facebook has yet to monetise its growing mobile audience.

23 Feb 2011

Today's ABC release paints a fairly mixed picture for the regional newspaper market, though some newspaper groups performed particularly well during the July to December period.

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