Adwanted UK: The Media Leader

ARCHIVE ▸ LIZ JAQUES

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24 Mar 2011

The BBC's cross-platform measurement system Live+7, which includes iPlayer views, HD and narrative repeats, as well as live and recorded viewing for seven days after TX, has released its first results.

24 Mar 2011

Sir Martin Sorrell told BBC Radio 4's Today programme that he will recommend moving WPP's HQ back to the UK.

23 Mar 2011

Adam Crozier, the ITV chief executive, has 'revealed' that the popular ITV2 show The Only Way is Essex gets as many viewers online as it does on TV.

23 Mar 2011

WPP shares have fallen c10% over the last month, reflecting concerns over global macro risks, commodity cost inflation and the potential fallout from the Middle East and Japan, according to BofAML.

23 Mar 2011

BBC One's Silk attracted more than 4.9 million viewers last night to claim the 9pm to 10pm peak-hour ratings.

22 Mar 2011

Mobile adspend during 2010 was worth £83 million. Spending on mobile internet advertising grew by 116% (on a like for like basis) when compared with 2009, according to the latest IAB and PwC Mobile adspend report.

22 Mar 2011

Will social media replace surveys as a research tool? Joan Lewis, global consumer and market knowledge officer of Proctor & Gamble Co thinks so.

22 Mar 2011

Agencies are interested in mobile but there is still limited understanding and expertise around mobile advertising, was the general view at MediaTel Group's Come on Mobile... Stand Up and Deliver! event last week.

22 Mar 2011

Mobile operators are in a unique position, having a direct relationship with customers and in turn, a wealth of information about them, but are they using it to their advantage?

22 Mar 2011

Mobile is expected to play an important role in the way people manage their money in the future, according to the panel at MediaTel Group's Come on Mobile... Stand Up and Deliver! event last week.

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