Adwanted UK: The Media Leader

ARCHIVE ▸ LIZ JAQUES

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19 Apr 2012

Nielsen has signed a deal to bolster its Online Campaign Ratings (OCR), using data from AdSafe Media on whether ads ran in a 'safe' environment.

19 Apr 2012

Cross-screen viewing can drive purchase intent for a brand by 72%, according to new research conducted by Nielsen for mobile video advertising company AdColony.

19 Apr 2012

According to new research from Viacom, there is a new phenomenon called 'Tabletomics' - the behaviours and emotions resulting from the use of a combination of tablets, media, technology and creativity.

19 Apr 2012

The BBC will return nearly half of the £600 million fund it was given to help the elderly and disabled convert from analogue to digital TV.

19 Apr 2012

ITV has signed an exclusive deal with Shazam to offer advertisers its functionality in TV spots.

19 Apr 2012

The latest IPA Bellwether survey published today reveals that marketing budgets were revised up in Q1 for a third successive quarter in response to new product launches, expectations of better economic conditions and higher rates of return on investment.

18 Apr 2012

Mike Baker, CEO of the Outdoor Media Centre, announced the findings of a study conducted for the OMC by ICM Research and On Device Research (ODR) at an event in London this morning.

17 Apr 2012

The PPA are giving the public a chance to choose a magazine 'Cover of the Year' for the upcoming PPA Awards. See some of the entries here...

17 Apr 2012

Hulu is preparing to change the way it charges advertisers. The online video site, which runs more video ads to consumers than any other website or service in the US, will soon charge advertisers for complete views.

17 Apr 2012

talkSPORT has secured the Premier League radio rights outside Europe and will broadcast live match commentary around the world in English, Spanish and Mandarin.

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