ARCHIVE ▸ JIM MARSHALL
14 Nov 2011
Jim Marshall says in our modern world of joined up media channels integration is now key. What this means in practise is that campaigns cannot begin and end with just a TV ad...
11 Oct 2011
Jim Marshall says we need to review exactly how connected TVs, mobile phones and iPads etc are going to impact overall viewing and then get into a serious debate about effectively starting again with a single research system measuring cross media/platforms audiences...
13 Sep 2011
Jim Marshall says that while the Arab Spring seemed to be a righteous uprising, aided and abetted by a liberating social media network, events at home (in the riots and the hacking scandal) saw a potentially more unsavoury side to the use of some media channels... not so much an Arab Spring as an English Rusty Nail!
02 Aug 2011
Jim Marshall on TV's renewed fashionista status - something which TV's Thinkbox, more user friendly sales teams, and the new management team at ITV should get credit for.
11 Jul 2011
Jim Marshall on how the agency world reacted to the events that unfolded at News International week. One could argue that the words 'rabbit' and 'headlights' applied - the media agency world didn't want to see NotW damaged, let alone go.
14 Jun 2011
Jim Marshall says Ofcom needs to spend its time managing a TV market that is evolving very quickly, and it will best do that, not by introducing new rules, but by letting existing regulations apply until such a time when the market decides that they are obsolete and no longer relevant...
10 May 2011
Jim Marshall wonders why Will & Kate's big day wasn't a major digital event... Did the Royals miss a trick? What about a 'My big fat Royal Wedding' Facebook page, some stories about the stag do and after party, and royal twittering
04 Apr 2011
Jim Marshall on the changes in TV sales; the cabinet report on the future of the COI (or lack of it); the mystery of the Big Society; and the sad demise of the Sunday Sport... who will forget its brave investigative approach to journalism, which uncovered a World War 2 bomber found on the moon or Lord Lucan spotted on Shergar?
21 Feb 2011
Jim Marshall says love him or hate him, Rupert Murdoch is probably the world's most innovative and progressive media man. Who knows whether The Daily will prove to be a success or not but interactive newspapers will develop as a result of Murdoch's risk - giving him (quite rightly) significant influence and ownership of the market.
09 Dec 2010
In response to John Billett's comment on CRR (and Marshall's age, hearing and understanding), Jim Marshall begs to differ...
Data Snapshot
Find out more about the UK's most comprehensive aggregator of media data.
Arrange a demoAdvertisement
The Media Leader bulletins
More infoReceive weekly round-ups of the latest comment, opinion and media news, direct to your inbox.
Featured Video
The Media Leaders Awards 2021: Highlights
Latest Data Analysis
Display
TV
Audio
Consumer