Adwanted UK: The Media Leader

ARCHIVE ▸ DAVID PIDGEON

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30 May 2013

P&G, the world's largest consumer packaged goods company, is to start optimising its digital branding campaigns with new eye-tracking technology after it was revealed that one third of all viewable impressions are never seen.

30 May 2013

Only the Daily Express, Financial Times and the Independent platforms saw any increase in readership across print and online, period on period. However, the results still show the continuing dominance of the Daily Mail platforms and the considerable impact of online to a newsbrand's readership figures more generally.

28 May 2013

New media channels should take more responsibility to safeguard against online adverts appearing on the inappropriate social media pages that they facilitate, according to the British advertising body.

24 May 2013

BT's TV offering is now comparable with Sky's - and certainly better value for money - says the Bank of America Merrill Lynch as it forecasts Sky will lose around 300,000 satellite customers each year.

23 May 2013

Britain is not staying tough; it's getting tougher according to a ground-breaking and far reaching new study into the lives of ordinary Britons - and the implications for brands are huge as they learn to engage in new ways during a period of great change and flux.

23 May 2013

A new YouGov report, published today, reveals "annoyance with social media marketing" and concerns over privacy leading some to log off social media sites.

22 May 2013

Despite a huge desire to receive content and services through television, Smart TVs trail laptops, desktops and set-top boxes when it comes to consumers deciding how to connect to the internet through their sets, new research from YouGov shows.

22 May 2013

Woman's Weekly, one of the UK's most iconic consumer newsbrands, has agreed a deal with Pedigree Books that will see it publish two yearbooks as it treads into the the world of book publishing amid declining magazine sales.

21 May 2013

The Competition Commission has today announced that it will force Global Radio to sell stations in seven areas of the UK as part of a fair acquisition of Real and Smooth.

20 May 2013

Last week RAJAR announced that 90% of the UK adult population - 47.3 million people - tuned in to their selected radio stations in the first quarter of 2013, up by approximately 608,000 on Q1 2012. Here Newsline presents industry reaction on the latest results, with opinion from Indicia, G2 Joshua, Gekko and Adconnection.

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