ARCHIVE ▸ TORIN DOUGLAS
Showing 11 - 20 of 20
16 Mar 2016
Continuing his examination of a defining year in media, Torin Douglas takes us back to March 1986 - and a disaster waiting to happen for Eddy Shah and the UK's first full-colour newspaper.
17 Feb 2016
Continuing his examination of a defining year in media, Torin Douglas remembers intense rioting at Wapping, a peoplemeter revolution, and the launch of a newspaper destined for a sad fate.
26 Jan 2016
January 1986 kicked off a defining year for media - witnessing Murdoch's newspaper triumphs, a German incursion into UK mags and a proto-Gogglebox. Here, renowned journalist Torin Douglas recounts a fascinating history.
20 Jan 2015
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Torin Douglas speaks with 'serial interim CMO' Rob Rees about killing off the Scottish Widow, stripping the fat out of creative agencies and advertising post-recession
09 Dec 2014
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This month, Torin Douglas speaks with Jason Wills, marketing director at Merlin Entertainments, about social media, repositioning Thorpe Park to family audiences and selling the dream on TV.
16 Apr 2014
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This month, Torin Douglas speaks with Emma Scott, managing director of Freesat, about consumer data, competing with the likes of Sky and Virgin and the changing role of TV platforms in building customer relationships...
11 Mar 2014
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Torin Douglas speaks with Paul Davies, director of marketing at Microsoft, about digital strategies - and teaming up with Edgar Wright, director of Shaun of the Dead, to help brush off the 'tired uncle' look of Internet Explorer.
14 Jan 2014
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Torin Douglas speaks with Dominic Grounsell, marketing director of RSA's MORE TH>N, about the advertising power of Facebook for the insurance brand, big data scepticism and how clients should work closer with media owners.
03 Dec 2013
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In the second of the series, Torin speaks with Pamela Conway of British Gas about advertising when under political and consumer pressure, the changing media mix for the energy giant and the focus on 'owned' channels.
29 Oct 2013
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The first in the new monthly series sees Torin speak with Santander's Keith Moor about big data, the changing media mix and dealing with criticism over their latest ads.
Showing 11 - 20 of 20
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