Adwanted UK: The Media Leader

ARCHIVE ▸ SCARLETT O'DONOGHUE

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19 Jun 2018

Research shows that people who read 'emotionally arousing' content and then interacted with a video advert were 45% more likely to view the whole advert.

14 Jun 2018

Katy Clarkson takes on the new role of head of planning, while Martin Donnelly will join the team as head of non-broadcast.

13 Jun 2018

In his new role Long will be responsible for leading Dare’s creative and design output across the agency’s portfolio, which includes brands such as BMW and Nike.

13 Jun 2018

Ofcom's report surveyed nearly 9,000 employees across 16 companies and focuses on three of the main radio broadcasters: the BBC, Bauer and Global.

29 May 2018

In his new role, Proctor will help improve Teads' client relationships and strategic focus on advertising experiences.

23 May 2018

The award is asking ad creatives to create campaigns which challenge fixed stereotypes, objectification and sexualisation of women.

23 May 2018

The findings highlight consumer appetite to take greater control of personal data ahead of Friday's deadline (25 May).

23 May 2018

WMG's research also reveals that there has been a significant increase in attention measures year-on-year.

16 May 2018

In her new role, Milligan will co-ordinate the marketing and communications of Dentsu Aegis Network media brands.