ARCHIVE ▸ RICHARD SHOTTON
28 Aug 2015
ZenithOptimedia's Richard Shotton looks at what brands can take away from the psychological insights that casinos apply to their design.
14 Aug 2015
How can brands make themselves appear better value without changing the price? ZenithOptimedia's Richard Shotton explains.
10 Aug 2015
ZenithOptimedia's Richard Shotton explores how consumers treat money differently dependent on whether it's hard earned or not - and what marketers can do about it.
22 Jul 2015
Richard Shotton uses new research to examine students' perception of advertising - and how an unethical image is undermining the drive to attract new recruits to the industry.
Following Uber's introduction of surge pricing during the tube strike last week, ZenithOptimedia's Richard Shotton looks at how consumers punish brands who transgress their notions of fairness.
03 Jul 2015
ZenithOptimedia's Richard Shotton looks at why brands should focus on prices that end in nine - otherwise known as 'charm pricing'.
30 Jun 2015
As the UK prepares for a mini heatwave, ZenithOptimedia's Richard Shotton looks at the effect hot weather has on people's receptivity to advertising.
25 Jun 2015
ZenithOptimedia's Richard Shotton examines the almost spooky impact certain ages have on lifestyle decisions and purchases.
09 Jun 2015
ZenithOptimedia's Richard Shotton explains why brands need to be aware of the primacy bias.
02 Jun 2015
ZenithOptimedia's Richard Shotton argues that regionalisation is the clear winner for boosting brand noticeability and appeal.
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