ARCHIVE ▸ MIKE FLETCHER
15 Oct 2020
More than 60% of companies remain committed to investing in their brand, according to a new IPA/Financial Times study.
09 Oct 2020
Bassil discusses maternity leave during lockdown, why brands are in a state of 'disconnection', and Digitas' five year strategy.
01 Oct 2020
Reach, the UK’s largest newspaper publisher is seeing a ‘strong recovery’ in digital advertising following revenue and profit falls for the first half of the year
Television advertising helps brands to be perceived as more popular and successful, according to research commissioned by Thinkbox
23 Sep 2020
Social platforms including Facebook, YouTube and Twitter have agreed to adopt a common set of definitions for hate speech and other harmful content.
18 Sep 2020
Baumann tells Mediatel News her thoughts on Brexit, adapting to Covid, diversity, and why she thinks digital beats big broadcast campaigns right now.
17 Sep 2020
The World Federation of Advertisers has published its long-awaited framework and technical solution to ensure a better overview of the reach and frequency of advertising.
16 Sep 2020
Nationwide is the first brand to take advantage of a new service to help brands and agencies reach more diverse audiences currently being missed by many campaigns.
15 Sep 2020
The Advertising Standards Authority (ASA) has launched a campaign in Scotland designed to rebuild public trust in advertising and promote its role in helping to keep all ads ‘legal, decent, honest and truthful’.
07 Sep 2020
ITV has launched Studio 55 Ventures - a search for new media ideas aimed at enhancing the broadcaster’s reach amongst 16-34 year-olds.
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