ARCHIVE ▸ THE MEDIA LEADER STAFF
25 Jun 2025
Marketers have become "confused, misled, and misguided" by overly precise data and models that often overlook crucial margins of error and statistical relevance Ross Sergeant, global head of media at Allwyn, told The Media Leader in Cannes.
24 Jun 2025
Engagement is the key focus for Disney as it touts “customer choice” over a focus on a specific subscriber tier.
23 Jun 2025
AdLondonCalling is returning with a music quiz at the Electric Ballroom.
18 Jun 2025
It marks first time Netflix is distributing a broadcaster's shows in the country.
17 Jun 2025
With the Converged.AI suite and launch of Vermeer, Havas is “entering a new phase”, said Yannick Bolloré.
16 Jun 2025
Live updates from The Media Leader team and Future 100 members at Cannes 2025. Follow the stories big and small whether you are in the South of France or in the office.
12 Jun 2025
Sign up to join thousands of other media professionals who receive our free bulletins. Analysis, information, commentary and community from across the media industry. The Media Leader — helping you do your job better.
05 Jun 2025
A recent survey conducted by Adwanted Connected and YouGov showed that ensuring ad relevance for podcasts is more attention-grabbing than tailoring ads to the environment, timing or activity of the listener.
27 May 2025
Watch: Rebecca Dibb-Simkin also discussed why marketing is central to the energy company.
21 May 2025
Watch: As radio’s stronghold in the car is challenged, content creators must understand what will resonate best with this audience.
Data Snapshot
Find out more about the UK's most comprehensive aggregator of media data.
Arrange a demoAdvertisement
The Media Leader bulletins
More infoReceive weekly round-ups of the latest comment, opinion and media news, direct to your inbox.
Featured Video
The Media Leaders Awards 2021: Highlights
Latest Data Analysis
Display
TV
Audio
Consumer