Adwanted UK: The Media Leader

ARCHIVE ▸ THE MEDIA LEADER STAFF

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04 Aug 2015

Why do tech-savvy companies such as LinkedIn and Twitter require good old-fashioned editors when they could just build algorithms to do it for them? Cedar's digital director Robin Barnes reports.

03 Aug 2015

DF London's James Shepherd will be responsible for driving mobile development across both HMG UK and Mobext, and will work with brands including O2, Pernod Ricard, Nationwide, BBC and Ubisoft.

03 Aug 2015

Can being honest about imperfections benefit brand strategy in the long-run? ZenithOptimedia's Richard Shotton and Chloe Romano look at the evidence.

31 Jul 2015

New findings from ZenithOptimedia suggest the average amount time people will spend consuming online video each day will increase by 23.3% in 2015 and by a further 19.8% in 2016.

28 Jul 2015 |

AA/Warc: UK ad spend in Q1 was the highest on record with growth in traditional display advertising - including TV, radio and outdoor - particularly strong.

24 Jul 2015

The TV Player Report is the first set of BARB data to focus on viewing that takes place on computer devices such as laptops, desktops, tablets and smartphones.

23 Jul 2015

Four of the top five best-performing news sites reported a decline in traffic in June, with the Telegraph online hardest hit.

23 Jul 2015 |

Pearson waves goodbye after almost 60 years - but deal excludes the FT group's 50% stake in the Economist and its London headquarters.

22 Jul 2015

New research shows that 18-34 year olds access newsbrands constantly during the day, often in bite-sized forms and through various channels.

21 Jul 2015

For the second consecutive month, ITV's revenues were down on 2014, dropping -10.7% to almost £97m in June, whilst Channel 4 was up almost 30%.

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