Adwanted UK: The Media Leader

ARCHIVE ▸ THE MEDIA LEADER STAFF

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30 Nov 2023

At last year's Future of TV Advertising Global event, journalist Omid Scobie spoke to Adwanted Events and Publishing managing director Steve Scaffardi about media's role in swaying public opinion, particularly through the lens of the Royal Family.

27 Nov 2023

Podcast interview: Renowned advertising effectiveness expert Peter Field joins editor-in-chief Omar Oakes to discuss TV's resilience, trust in media, and why attention research has rekindled his passion for media.

09 Nov 2023

Partner content: Nick Pinks, the CEO of addressable advertising company Covatic, sees the deprecation of cookies not as a challenge, but as an opportunity for advertisers to reconsider their digital aims.

08 Nov 2023

Partner content: In another year of exceptional work from across the advertising industry, the Newsworks Awards 2023 attracted stellar entries from agencies including Carat UK, EssenceMediacom, Hearts & Science, the7stars, iProspect, OMD UK and Spark Foundry.

24 Oct 2023

Omar Oakes is joined by Neil Charles, ITV's Measurement and Modelling senior manager, and Ronny Golan, CEO and cofounder of ViewersLogic to unpack the value of peak airtime.

11 Oct 2023

Kevin Allocca tells editor-in-chief Omar Oakes why being 'viral' is less important today, and how the rise of TikTok and changing attitudes to online video have impacted YouTube's strategy.

09 Oct 2023

The first deadline for the Adwanted Media Research Awards 2024 submission is this Friday (13 October) at 5pm.

06 Oct 2023

Columnist Nick Manning joins the host Jack Benjamin and editor Omar Oakes to preview the key issues that will come up at this year's Future of Media event in London.

04 Oct 2023

Editor Omar Oakes and reporters Jack Benjamin and Ella Sagar look ahead to next week's Future of Media conference in London, and discuss some of the biggest stories from around the industry.

02 Oct 2023

The first deadline for the Adwanted Media Research Awards 2024 submission is this Friday (6 October).

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