ARCHIVE ▸ MARIA IU
02 May 2025
Future 100 members discussed challenges including measurement and the sheer amount of data they have to understand.
30 Apr 2025
The company announced a range of new formats alongside a planning and measurement tool at an event on Wednesday.
30 Apr 2025
At The Future of Brands, the cross-media measurement initiative’s planning director explained the reporting options for users.
30 Apr 2025
Online formats accounted for £4 in every £5 spent on advertising, while the VOD sub-category has been expanded to include SVOD, AVOD and FAST, according to the latest AA/Warc Expenditure Report.
29 Apr 2025
At a recent Azerion event, leaders from across the ecosystem discussed how to gain insights from the proliferation data and the right measurement approach.
29 Apr 2025
Digital retail media was another strong growth performer in 2024, according to IAB UK’s latest Digital Adspend Study.
25 Apr 2025
A new study by Mindshare and Azerion looked at consumer mindsets when online and how they relate to their receptivity to advertising.
24 Apr 2025
Independent agencies are showing an average annual growth rate of 7.8%. However, new agency openings are slowing down.
17 Apr 2025
The Heineken brand opened a corner shop complete with a dance floor as it adopted a social-only media plan for the first time.
17 Apr 2025
Some of the industry’s brightest minds discussed proving the value of planning across multiple channels, as well as AI’s role in the new order, at a recent roundtable.
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