ARCHIVE ▸ LAURENCE GREEN
Showing 11 - 18 of 18
08 Sep 2022
We are spending too little time and resource preventing message fragmentation across the long run.
01 Aug 2022
Most copy is forgettable when it is both unremarkable and wedged cheek by jowl amongst other insistent messaging. Space is an advertiser's best friend.
05 Jul 2022
Why do we draw own media lines too narrowly around the paid plan and miss out on owned media?
31 May 2022
Another acronym heralding a new age? Or does Fast TV hark back to simpler time in advertising?
Channel 4 is that rarest of things: a textbook example of a brand leading a business rather than a business operating a brand.
05 Apr 2022
Will the IPA’s tweaked Effectiveness Awards make or break the case for purpose, asks Laurence Green.
01 Mar 2022
The boldest media shops now have an opportunity to move beyond media and start setting marketing strategy more generally.
In his new recurring column for Mediatel News, Laurence Green warns that the advertising community must make the case for a stronger media ecosystem.
Showing 11 - 18 of 18
Data Snapshot
Find out more about the UK's most comprehensive aggregator of media data.
Arrange a demoAdvertisement
The Media Leader bulletins
More infoReceive weekly round-ups of the latest comment, opinion and media news, direct to your inbox.
Featured Video
The Media Leaders Awards 2021: Highlights
Latest Data Analysis
Display
TV
Audio
Consumer