ARCHIVE ▸ JAMES MCDONALD
Showing 11 - 20 of 23
22 Oct 2015
Warc's James McDonald examines how direct mail is performing during a tumultuous time for the industry.
21 Oct 2015
As cinema adspend approaches its highest level on record, Warc's James McDonald looks at what's driving the sector.
31 Jul 2015
In the final of our exclusives, Warc's James McDonald looks at how the growth in view-on-demand ad expenditure is shaping the market.
30 Jul 2015
Classified advertising has changed significantly over the last 30 years - not least in terms of adspend, writes Warc's James McDonald.
29 Jul 2015
Display adspend has grown at its strongest rate for four years. Here, Warc's James McDonald looks at the impact across different media.
24 Apr 2015
Following the publication of the latest UK adspend forecasts, James McDonald, research analyst at Warc, shows how the traditional TV spot continues to be a powerful form of advertising in the UK.
23 Apr 2015
Following the publication of the latest UK adspend forecasts, James McDonald, research analyst at Warc, says national newsbrands have been canny in their adaptation to new technology.
22 Apr 2015
Following the publication of the latest UK adspend forecasts, James McDonald, research analyst at Warc, explains the drivers behind digital's double-digit growth.
16 Jan 2015
Following the publication of the latest UK adspend forecasts, James McDonald, research analyst at Warc, looks at how recruitment adspend has changed over the years - and where it is headed.
15 Jan 2015
Following the publication of the latest UK adspend forecasts this week, James McDonald, research analyst at Warc, examines the health of the UK's largest advertising sector.
Showing 11 - 20 of 23
Data Snapshot
Find out more about the UK's most comprehensive aggregator of media data.
Arrange a demoAdvertisement
The Media Leader bulletins
More infoReceive weekly round-ups of the latest comment, opinion and media news, direct to your inbox.
Featured Video
The Media Leaders Awards 2021: Highlights
Latest Data Analysis
Display
TV
Audio
Consumer