IAN DOWDS
LATEST ARTICLES
04 Apr 2025
In theory, all the online audience data now available allows us to optimise the way we work. But does it truly improve efficiency and effectiveness? This is fiercely debated.
02 Dec 2024
Progress in online audience measurement means putting humans at the heart of media and working through a deep understanding of real people. Not IDs, devices, users or accounts.
03 Oct 2022
After the extraordinary coverage of the death and funeral of Queen Elizabeth, UKOM's Ian Dowds offers three illustrations of how the UK public engaged with these historic moments in history.
Too often this industry confuses two very important related, but different, areas of media measurement.
23 Nov 2020
Partner content: With the launch of Ipsos iris imminent, UKOM's CEO Ian Dowds weighs up some myths about publishers tagging for online audience measurement – and offers a few realities.
03 Apr 2019
Further collaboration is the key to facilitate a viable cross-media, cross-platform and cross-device measurement proposition in the UK, writes Ian Dowds.
Data and the ability to target individuals has transformed marketing, writes Ian Dowds. But don’t write off demographics just yet
Enough is enough, it's time to reinstate some fundamental discipline around definitions, statistics and sources in media and advertising, writes UKOM's Ian Dowds.
12 Sep 2016
It does not follow that the challenges of media and marketing in this age are exclusively digital ones, writes UKOMs's Ian Dowds.
25 Apr 2016
In media, everybody feels compelled to say that they have the technology and data to deliver 'the answer' - without actually saying what that answer is, writes UKOM's Ian Dowds.
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