HELEN ROSE
LATEST ARTICLES
09 Dec 2025
Generative AI hasn’t just changed what people search for; it’s changing how they discover, evaluate, and decide, as a new study from the7stars shows.
25 Mar 2022
Employers must consider not only how they retain working mothers, but how they ensure that women keep progressing while reducing the pay gap.
05 Jul 2021
Our industry often forgets the end experience of the very people we’re trying to target, warns the7stars' head of insight and analytics Helen Rose
29 Apr 2021
Helen Rose, head of insight & Analytics at the7stars identifies three mindsets that are defining UK levels of engagement in the experience economy as we emerge from lockdown
08 Mar 2020
Helen Rose shares findings from a new study looking at the enablers and obstacles to creating a great place to work - with a focus on women versus men.
09 Dec 2019
the7stars’ head of insight and analytics, Helen Rose, explores the appeal of looking back and how it can provide a direct line for brands to connect with consumers.
Just because we can’t measure how big it is, doesn’t mean we should ignore it, says the7stars’ head of insight Helen Rose. But where to start?
The industry likes to talk about transparency in media - but less so when it comes to media research, writes the7stars' Helen Rose. It's time to change that.
05 Sep 2017
We must reframe the working mum experience, writes Helen Rose.
02 May 2017
Helen Rose, head of insight at the7stars, discusses the findings of new research uncovering what the new world of filter bubbles means for brand discovery.
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