Adwanted UK: The Media Leader

ARCHIVE ▸ ELLEN HAMMETT

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27 Jun 2014

Tablets are becoming an increasingly important part of the lives of 16-44 year olds, with more than half now having access to a tablet, according to newly released data from Kantar Media.

27 Jun 2014

The strong growth of mobile and tablet video viewing will pose a significant threat to traditional TV viewing in future, according to an industry expert.

26 Jun 2014

The share of ads bought through programmatic technologies is estimated to grow to 47% in 2014 and could reach up to 60-75% of total digital display advertising by 2017, according to new research.

25 Jun 2014

Microsoft has announced that it will be launching an Android-powered smartphone, "designed to introduce the 'next billion' people to the mobile Internet and cloud services."

24 Jun 2014

The UK is to become the second country after the US to receive the Android-powered device.

24 Jun 2014

Out-of-home rail company, KBH On-Train Media, has conducted research into its 6.3 million monthly rail users, revealing new insights into the mobile behaviours of train passengers.

24 Jun 2014

Sky has announced plans to remove its Sky Go service from all games consoles, unless users are prepared to pay £5 more a month.

23 Jun 2014

The Digital Audio Exchange (dax) will give advertisers a single buying point, for the first time, to access a range of digital music brands across connected mobile devices.

23 Jun 2014

UKTV Play will become the network's first non-linear brand, and will give users access to shows including Dara O Briain: School of Hard Sums, Most Haunted and Crackanory.

20 Jun 2014

Tony Hall has announced plans to address the on and off-screen representation of the Black, Asian and minority ethnic community at the BBC, saying that although the BBC gets much right on diversity, more could be done.

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