Adwanted UK: The Media Leader

ARCHIVE ▸ ELLEN HAMMETT

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17 Jun 2015

In a UK media first, Primesight, GTN and MediaCom are launching a national real-time campaign for Lucozade Energy, which will see digital outdoor ads synchronised with radio spots.

17 Jun 2015

Mindshare's Suzy Jordan will join the out-of-home company in September to lead its newly-formed EM Futures division.

16 Jun 2015

US cable network AMC, the broadcaster of shows including Breaking Bad and Mad Men, is to exclusively launch on BT this September, making it accessible to UK audiences for the first time.

16 Jun 2015

New research from Platypus and Thinkbox reveals how 16-24 year olds consume video.

15 Jun 2015

A new report highlights gender disparity in the digital industry, with a severe lack of females taking up management and senior management roles.

15 Jun 2015

The new addition is expected to amplify Dentsu’s commerce proposition globally – and will see eCommera and its team of 275 staff join Isobar, Dentsu’s global digital agency.

11 Jun 2015

Chango's Andy Smith will help launch Vibrant's original In-Text format - green double-underlined hyperlinked words within editorial - as a programmatic format.

11 Jun 2015

Sky AdSmart, currently only available for linear broadcast, is to roll out onto the broadcaster's on-demand services within the next few weeks - and on Sky Go linear by the end of 2015.

11 Jun 2015

Brands using the Internet of Things for the sake of it risk annoying consumers, industry has heard - and that building brand value and improving consumers' lives should be at the forefront of all connected strategies.

11 Jun 2015

Nigel Walley, the MD of consultancy Decipher, said the cost of technology and content rights were now key factors governing a gradual acceleration of regional economies of scale in a rapidly changing market.

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