Adwanted UK: The Media Leader

ARCHIVE ▸ ELLEN HAMMETT

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23 Nov 2015

Cinema has 20 times the media return on investment for efficiency, per person, compared with TV, according to new research carried out by Digital Cinema Media and Millward Brown.

17 Nov 2015

Men's lifestyle magazines Zoo and FHM are to suspend their print and digital publications, publisher Bauer Media has announced.

17 Nov 2015 |

A programmatic, cross-screen video advertising solution for Sky advertising customers could arrive as early as the first quarter of 2016.

16 Nov 2015

Agency media planners are feeling the strain when it comes to maintaining relationships with media owners, according to new research from Wossname.

13 Nov 2015 |

Speaking at Media Playground 2015, Brian Danzis, global chief revenue officer at Virool, said that the industry is "making the same mistakes" with digital as the US made with its TV.

13 Nov 2015 |

Futurist and founder of AnyDayNow, Tracey Follows, discusses the Internet of Things, Un-things and Thoughts - and how advertisers need to prepare themselves.

13 Nov 2015

Discovery, British Eurosport and Cartoon Network are among the 25 new premium channels to roll out on EE's TV service.

12 Nov 2015

Sun+, which is set to scrap its paywall at the end of this month, also performed well, with online visits up 16% compared with September to a little under 1.3 million.

12 Nov 2015 |

Consultant Graham Lovelace said if effectively coupled with Sky's new ad targeting capabilities, more relevant advertising could be beamed to specific devices, overhauling television's current targeting capabilities.

12 Nov 2015 |

Speaking to Newsline at Media Playground 2015, the former head of BBC iPlayer gives his thoughts on where the social media model is headed.

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