ARCHIVE ▸ ELLEN HAMMETT
28 Feb 2013
Consumers exposed to product placement are much more likely to purchase a brand because of their knowledge about it, its likeability and its talkability says new research from Channel 4.
27 Feb 2013
Samsung Introduces TV Discovery Service at Mobile World Congress 2013.l
26 Feb 2013
New study highlights the increased usage of Twitter via smartphones.
26 Feb 2013
New £19 million out-of-home audience research system provides unprecedented level of detail - sampling 28,000 people and recording 19 billion GPS records.
25 Feb 2013
The major transaction, expected to be completed in the early summer, will allow BT to broadcast a range of ESPN and ESPN America channels, as well as their live sports rights portfolio.
25 Feb 2013
Shazam has announced that it will be launching a new app for iOS and Android devices, promising "deeper engagement and exploration" for all users.
25 Feb 2013
Media Playground, one of the calender highlights of the media industry, has become a partner event with the inaugural Advertising Week Europe, as it makes its UK début.
25 Feb 2013
New research conducted by YouGov demonstrates that smartphones and tablets still haven't quite taken off when it comes to streaming on demand.
25 Feb 2013
New research from Screen Digest reveals Smart-TV sales will hit 141 million sets by 2015, and 173 million the year after, accounting for almost two-thirds of the world's television total.
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