Adwanted UK: The Media Leader

ARCHIVE ▸ ELLEN HAMMETT

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18 Jul 2013

The latest report published by Nielsen expects that the decline in European ad spend will not recover any time soon, while crucial markets across the globe suffer even bigger losses.

18 Jul 2013

The new technology allows brands to replace traditional CAPTCHA codes with logos and brand messages, with early partners including MasterCard and Unilever.

17 Jul 2013

The deal gives the BBC and BT Sport a shared rights deal of the FA Cup from 2014 through to 2018, which will be free to view on both channels.

17 Jul 2013

The system is intended to automate bookings across newspapers’ print and digital audiences, bringing efficiencies and breaking down silos within agencies and newsbrands.

17 Jul 2013

Smart TVs are failing to impress early adopters as consumers move towards devices that are easier to use such as tablets, smartphones and other connected TVs.

17 Jul 2013

In his latest blog, John Battelle examines pay per view options for newsbrands and magazines - asking what would happen if social and elastic elements were added to price of content.

16 Jul 2013

The proposed transaction between CBS and Platinum Equity represents a total value of approximately £149.2 million and is said to be a key strategic milestone for CBS.

16 Jul 2013

Bank of America Merrill Lynch forecasts BskyB’s overall product growth to be the slowest since Sky launched HD/broadband in 2006 - predicting 300,000 DTH subscriber losses per year.

16 Jul 2013

According to research from IHS, set-top box shipments will increase by another 6% this year - set to reach almost 300 million by 2015.

15 Jul 2013

By 2020, it is predicted that almost half of all video viewing will happen outside of a legacy pay TV service or a television set, and will instead be via an app or application dedicated to a specific video service.

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