ARCHIVE ▸ ELLEN HAMMETT
04 Feb 2014
Digital State: How the Internet is Changing Everything, for which two Newsline columnists have contributed, has been nominated for Marketing Book of the Year.
04 Feb 2014
Facebook turns 10 today, and while nobody was using the social media platform on their Nokia 3310s back in 2004, last year mobile accounted for more than half of the social network's ad revenue.
03 Feb 2014
The platform will offer 'native' advertising across all channels, alongside standard display ads, in a bid to allow commercial partners to speak directly to the consumer in an "authentic and meaningful" way.
03 Feb 2014
Freesat has announced strong results for the final quarter of 2013, adding 31,000 homes and bringing total households served to over 1.8 million.
31 Jan 2014
Freesat will become the only free TV platform or service to feature the BBC apps.
31 Jan 2014
Speaking at the Advertising Association’s LEAD event on Thursday, John Cridland argued that for SMEs to further invest in advertising, small and medium-sized enterprises need to be treated more differently than they currently are.
31 Jan 2014
Through correct integration, the IPA hopes that it will be possible to leverage further insights.
31 Jan 2014
The final quarter of 2013 saw BT contribute 60% of net additions to the UK broadband market, while reaching record numbers for fibre take-up.
30 Jan 2014
Nintendo sold just 2.4 million Wii U consoles in the nine months ending 31 December - far below projected sales for the Japanese entertainment company.
30 Jan 2014
Second screening has made a key feature of smart TVs largely redundant before they've even begun to be understood, says Research the Media's Richard Marks.
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