Adwanted UK: The Media Leader

ARCHIVE ▸ ELLA SAGAR

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27 Apr 2022

Retail media demand has soared in the past year, according to new figures.

27 Apr 2022

Attention is multisensory and complex, but media agencies and advertisers must not "tie themselves up in knots" over theory and measurement where it could impede progress, a panel heard last week.

26 Apr 2022

Digital adspend in 2021 was up 41% year-on-year to £23.5bn, latest IAB UK figures show.

25 Apr 2022

Woo, an ITV-backed media proposition, has launched today to make wellness accessible, desirable and relatable to Gen Z.

25 Apr 2022

Ogury has appointed Simon Porter as global head of trading and agency partnerships.

25 Apr 2022

Consumers increasingly expect brands to show "tangible and meaningful" solutions to the cost-of-living crisis in their marketing, new research has showed.

22 Apr 2022

Google has updated its cookie consent pop-ups in France to include a "reject all" option, with plans to expand to all of Europe this month.

22 Apr 2022

Pura, an eco-friendly baby brand, has released its first TV ad via the Sky Zero Footprint Fund.

21 Apr 2022

Future has promoted Clare Dove to UK group commercial director to lead all of the company's UK commercial teams.

20 Apr 2022

Chris Kenna talks to The Media Leader about looking for a new CEO for Brand Advance.

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