Adwanted UK: The Media Leader

ARCHIVE ▸ ELLA SAGAR

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26 Jul 2022

Reach CEO Jim Mullen has warned of a "sector-wide slowdown" in adspend amid lower programmatic advertising yields.

26 Jul 2022

Dominic Williams, chief revenue officer at Mail Metro Media, talks to The Media Leader about the biggest influences and best deals from his career.

25 Jul 2022

The biggest misconception about equality, diversity and inclusion (EDI) is that it is solely a HR issue, leaders at Immediate Media have warned.

22 Jul 2022

NABS has found mental-health related calls to its service are up 128% compared to the same time last year.

21 Jul 2022

Financial prospects dropped sharply because of "growing economic headwinds", while marketing budgets remained "resilient".

20 Jul 2022

Interactive smart speaker audio ads lead to a 25% increase in overall brain activity compared to standard audio ads, new research has found.

19 Jul 2022

Love Island's most-watched episode so far this series attracted more than 5.2 million viewers across four screens, according to the latest BARB viewing data.

19 Jul 2022

In-housing has been increasingly adopted by advertisers over the last two years, according to new research.

18 Jul 2022

The UK subscription video-on-demand market contracted by 488k households over the last three months.

18 Jul 2022

Brands and agencies need to improve representation and adopt menopause support policies or risk losing more employees during the talent crisis, research has found.

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