ARCHIVE ▸ ELLIE HAMMONDS
22 Oct 2025
The platform brings together first-party data, analytics, and AI-driven creative optimisation tools which offer real-time performance insights across OOH, audio and video.
22 Oct 2025
While global media inflation has steadied, it is not budging. Media planners who understand market and channel differences are in the best place to make effective spending decisions.
22 Oct 2025
With the industry-wide voluntary adoption of the LHF advertising restrictions now in play, The Media Leader is exploring how different channels are adapting. Next, is cinema.
21 Oct 2025
Five brands have been shortlisted to win £1m of commercial airtime through the Diversity in Advertising Award.
21 Oct 2025
A new report from WFA and Mediasense highlights media's lead role in the marketing evolution, but shifts across talent, structure and partnerships are needed.
giffgaff, MG OMD and Ecologi's "Up to Good Fund" is reshaping media campaigns by embedding nature recovery into their core, illustrating how sustainability and performance can go hand in hand.
16 Oct 2025
A panel discussed the growing emphasis on culture driven by the creator economy, and how YouTube is the platform for enabling brands to get involved.
15 Oct 2025
Global's Dax ID now utilises an AI model which analyses data points and helps connect listening moments with online activity, providing a more accurate picture of an individual listener behaviour and better attribution of conversions.
14 Oct 2025
AudioXi Moment offers advertisers access to highly targeted audio and in-app inventory based on in the moment insights so listeners can be reached based on mood, mindset and behaviour.
14 Oct 2025
Consumers are now using WhatsApp to communicate with brands and to purchase products. Meta promotes the channel as an opportunity for brands to meet customers where they are.
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