CHRIS HERBERT-LO
LATEST ARTICLES
Just as Bowie’s protagonist questions whether something better exists, a more rewarding route is to focus on what people increasingly feel is missing in life, writes Chris Herbert-Lo.
01 Sep 2026
Planning will always be more powerful if brilliant people can play with the full kit, rather than some pre-vetted bits that benefit the agency commercially, writes Chris Herbert-Lo.
04 Aug 2026
The cumulative effect of thousands of briefs making marginally better choices could ultimately prove more powerful than a handful of purpose campaigns
30 Jun 2026
Winning attention isn’t just about making noise; it’s about giving people something they can sing, writes Chris Herbert-Lo.
02 Jun 2026
Funnelling investment into digital content, viewed by a perpetually distracted and unhappy population, will only exacerbate society's problems. It's time for a rethink, writes Chris Herbert-Lo.
05 May 2026
Much like McCarthy, brands are becoming more accountable because everything they say is now instantly verifiable by a machine that doesn't care about your media spend or creative treatment, writes Chris Herbert-Lo.
31 Mar 2026
The tools to advertise on social media have never been more powerful. And yet, they risk adding to the ever-growing volume of work that looks exactly like everything else around it. What can advertisers do, asks Chris Herbert-Lo?
03 Mar 2026
Super Bowl ad spots are one of vanishingly few moments when an advertiser can still reach everyone, everywhere, all at once. The messaging was from a different era too, writes Chris Herbert-Lo.
03 Feb 2026
Brands that go more 'Brat' by overservicing a core audience may just find the affinity that cuts through a fragmented media world.
Principal media benefits media agencies' bottom lines at the cost of operating impartially.
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