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Advertisers need to engage in more comprehensive media agency management to meet campaign expectations.
Pura releases sustainable TV ad with Sky Zero Footprint Fund
Pura, an eco-friendly baby brand, has released its first TV ad via the Sky Zero Footprint Fund.
Google rolls out 'reject all' cookie option in Europe
Google has updated its cookie consent pop-ups in France to include a "reject all" option, with plans to expand to all of Europe this month.
Death of the 'creative' CMO: time to embrace maths in media
The job of the CMO has shifted from largely a creative one to applying data to solve a multitude of challenges.
100% Media Roundup: 19 April- 22 April
A daily digest of news stories from around the media world, updated by The Media Leader team, to ensure you're 100% up-to-date.
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Opinion
12 Dec 2025
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Emma Callaghan
Research from Reach and PA Consulting finds that ads on local online news sites outperform those on social media, video, radio, or apps. Reach's chief revenue officer examines the reasons.
12 Dec 2025
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Nicola Kemp
Women are disproportionately facing the sharp edges of redundancy and silence is not the solution, says Nicola Kemp
11 Dec 2025
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Ashley Bolt
Gamers will need to wait another six months for the delayed GTA VI. However, Arena Media's group managing partner believes it will be worth it, and brands should start planning for the return of Vice City now.
Industry News
Welcome to the Brief for Friday 12 December, The Media Leader's round-up of media news.
There will be lots of key research coming out in 2026, The Media Leader asks research experts what they are most looking forward to.
There has been plenty of invaluable research published this year, The Media Leader reached out to the research community to for their top picks.
Roku's director of EMEA ad sales discusses how the TV market is becoming more data-led and programmatic, and where Roku sits within a growing CTV ecosystem.
Welcome to the Brief for Thursday 11 December, The Media Leader's round-up of media news.
Comcast Advertising's president explains that as TV becomes easier for small- and medium-sized enterprises (SMEs) to buy, the standards by which TV advertising is measured must adapt.
Sky have announced senior commercial moves in response to Priya Dogra moving to Channel 4 as CEO.
Social media may be attractive, cheaper and addictive but Media Pulse's Deborah Gurofsky asks is it memorable?
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