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Advertisers need to engage in more comprehensive media agency management to meet campaign expectations.
Pura releases sustainable TV ad with Sky Zero Footprint Fund
Pura, an eco-friendly baby brand, has released its first TV ad via the Sky Zero Footprint Fund.
Google rolls out 'reject all' cookie option in Europe
Google has updated its cookie consent pop-ups in France to include a "reject all" option, with plans to expand to all of Europe this month.
Death of the 'creative' CMO: time to embrace maths in media
The job of the CMO has shifted from largely a creative one to applying data to solve a multitude of challenges.
100% Media Roundup: 19 April- 22 April
A daily digest of news stories from around the media world, updated by The Media Leader team, to ensure you're 100% up-to-date.
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Opinion
15 Jun 2026
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Omar Oakes
Please go to the Palais and look at the actual work. You will, I guarantee, feel something you couldn't name. Some of it will remind you why you got into this industry, writes Omar Oakes.
15 Jun 2026
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Tom Salmon
The UK is world-class at agencies. So why have we known so little about them? Tom Salmon shares the findings from the Atlas 2026 report.
12 Jun 2026
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James Longhurst
MiQ's chief revenue officer for the UK, Rob Linton, is in the hot seat for our probing and quick-fire Leading Questions.
Industry News
WPP Media has upgraded its global growth forecast to +8.9% to $1.3tn in 2026, up from +7.1% growth previously forecast in December.
Debate for and against a social media ban has been hotly contested for months even among adland's most vociferous online safety advocates. Downstream effects on platforms, broadcasters and advertisers abound.
The addition of Audiomack, Sonos, Boom Radio and CountryLine takes Octave's audio audience to 15.5m monthly listeners.
Welcome to The Brief, The Media Leader’s round-up of media news.
A panel of regulators, editors, and activists discussed online safety and the regulation of online platforms at an Advertising: Who Cares? event in London last week.
Arena Media's managing director discusses what it means to work for a 'cultural media agency', why brands are underinvesting in gaming, and how AI is changing the role agencies play for their clients.
Welcome to The Brief, The Media Leader’s round-up of media news.
The platform, AdPower, enables businesses to book media "as easily as booking an Uber".
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