CHARLI WEST
LATEST ARTICLES
20 Jul 2026
The Media Business Course is run by the Advertising Association and took place in Eastbourne on 7-10 July.
15 Jul 2026
In the final part of our anniversary special podcast series, Silke Zetzsche talks to Charli West about the rise of digital audio and how that is effecting ads' creative.
14 Jul 2026
As part of Audiotrack's 10 year anniversary, we asked the audio industry for their favourite audio ads from the last decade.
10 Jul 2026
In part 2 of our anniversary special podcast series, Pam Myers and Jason Brownlee talk to Charli West about their favourite audio ads and what brands can learn from them.
08 Jul 2026
The AU Ecosystem for Creative Partners (AECP) aims to simplify campaign planning and improve performance for advertisers.
02 Jul 2026
The Affinity Network kicks off with its 'Family' vertical, giving advertisers access to brands like Bluey and Bing.
Ocean Outdoor's 'Great ADventure: A race across the nation' challenged teams to travel from London to Glasgow on a limited cash budget over two days.
30 Jun 2026
The campaign, Billboards by Global, was launched at the company's outdoor Upfronts, with chief commercial officer Mike Gordon saying it wants to put "fresh momentum" behind the format.
25 Jun 2026
The Creator Game Plan study was presented at Cannes yesterday and highlights the risk of over-reliance on engagement metrics.
24 Jun 2026
Professor Mark Ritson, who presented the findings at Cannes Lions, said audio was an "unfair advantage hiding in plain sight".
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