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The Future of Media Digital Broadcast
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AGENDA
09:00 – 09:05
Rachel Powney
VP Marketing and communications, Unruly
Breakfast Briefing: Introduction
09:05 – 09:35
Moderator Hilary Goldsmith
CCO, Unruly
Catherine Hallam
head of digital strategy, commercial advertising and marketing (data), ITV
Martin O'Boyle
founder, MGOCO
Paul Goode
SVP, strategic partnerships, Comscore
Breakfast Briefing: Maximizing the value and impact of every CTV ad impression
09:35 – 10:10
Ian Whittaker
City AM Analyst of the Year
The trends driving the financial growth of the media industry
10:10 – 10:55
Moderator Naren Patel
founder and CEO, MEFA
Afua Bosoah
global health strategist, Rabin Martin
Jordan Jarrett-Bryan
sports journalist, Channel 4 News and talkSport
Phyllisia McCarthy
technology PR and comms lead for global consumer facing tech brands
The Future of our industry
10:55 – 11:15
Jo Kinsella
President, TV Squared
Measurement Innovation in the New TV Marketplace
11:15 – 12:00
Moderator Omar Oakes
editor, Mediatel News
Ian Burrell
independent journalist
Lara O'Reilly
media and advertising editor, Business Insider
Dominic Ponsford
media editor, New Statesman Media Group
The Year Ahead
12:00 – 12:45
Moderator Lauren Ogundeko
co-founder and chief digital officer, Bicycle
Omar Oakes
editor, Mediatel News
Jan Gooding
olumnist, Mediatel News
