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Mediatel Newsline Media Leaders

Media Leaders

Media Leaders brings together the latest comment from Raymond Snoddy, our weekly columnist and opinion.
Raymond Snoddy: "Overall, the Murdoch BSkyB issue smells like a normal business deal rather than a particularly fiendish plot to take over the media world - again. Indeed if he wasn't trying it would be firm evidence that Murdoch was finally losing his marbles."
Greg Grimmer: "Why is there a deafening silence from the media agency establishment when News Corporation is adding to its power once again? Are we now in an era where the major agency groups are too cosy with the major media owners?
Ed Feast, managing director of MarketPlace, says with such long-term commitment to massive spending on inventory and infrastructure, and the prospect of delayed returns at best, it will take a very brave board of directors to commit to fully digitising out of home.
Mark Barber, director of planning at the RAB, says the changes to the Heart, Smooth and Capital brands are just a natural evolution but could also be an important factor in helping radio claim a fairer share of ad revenue.
Agree or Disagree with our Columnists? If you would like to comment on our opinion articles, simply use the link at the bottom of each piece to send us your thoughts.
Also… Tom Ewing says there is one voice in the piracy debate that continues to be unheard - the voice of the pirates themselves. informitv's William Cooper says it's early days for Google TV - "it is not as if everything Google touches turns to gold... Its' success in television is far from certain".
Next week… Comment from Go Viral's Luke Aviet, Raymond Snoddy's weekly column, plus the latest research from Future Foundation.
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